Real calls beat simulated personas. Always.
Shilo rebuilds your real calls so you can run them back. Same buyer. Same objections. You get the reps in private, before the next lead is on the line.
Losing leads means losing money. Be ready to close.
Right now your practice field is a live buyer with a real commission on the line. Botch the objection and the lesson costs you the deal. If that lead came from Zillow at $150 to $300 a pop, it cost real money too.
And generic role play doesn't fix it. A scripted persona sounds nothing like the person who just hung up. Shilo rebuilds the exact call you lost, with a buyer that sounds like the next one.
A rep for every stage, from day one to deal saver.
Start on hand-picked scenarios before you've made a single call. Then run back your own calls and work the folders your team built. Shilo even suggests the reps that would move your score the most.
Waiting for you at login: scenarios hand-selected by our team for the conversations that matter most. Get a feel for the tool, and get your first reps in, before you've ever made a call of your own.
Your Tuesday call came back a 3. Hit role play. Shilo reconstructs the same buyer, the same objections in the same order, the same rushed tone they had at 4:15. Same call, stakes turned off.
Your team leader turned the team's best real calls into folders. Onboarding. Objections. Zillow leads. You work the folder, and you can see the target score you're trying to hit.
Here's what getting good at one conversation actually looks like.
Attempt 1 usually comes out worse than the live call. That's normal. Every run after that, the conversation muscle gets stronger, until the words come out on their own.
Every attempt comes back with a number and the reason for it.
Practice without feedback is a great way to keep repeating the same mistakes. With Shilo, every role play is scored on the same scale as a live call, against the same three things: trust, objection handling, and a committed next step.
You'll get detailed feedback on what you did better and what you still need to work on. And if you still feel shaky? Run it back until it clicks.
The first attempt is not the point. The seventh one is.
Nobody nails a hard objection the first time they say it out loud. The line has to come out of your mouth a few times before it stops sounding like a line.
Six tries on the same objection is not failing. It's the entire point, and it's how this is designed to be used.
Try the aggressive close you'd never risk on a live lead. Blow it completely. Reset. Nobody heard it and nothing was lost.
Pause mid-conversation. Think. Peek at the transcript. Get the flubs out on the robot so you show up sharp on the human.
Turn role play into your team's operating system.
Your teams best calls can become your training program.
Your best agent runs a 5-star call on a Zillow lead. Now every agent can practice against that exact conversation. Not a script about how the call should go. The call, with the buyer who actually responded to it.
Our most successful teams are sorting folders by objection, by role, by lead source, by stage, and as a program like onboarding.
A folder with a number on it is a qualification system.
Want to make the most out of your team library? Implement a target scores for the most important ones. Here's some successful qualification systems we've seen other teams build.
A new agent works the onboarding folder and hits a 3.7 average before they're considered ramped. Ramp stops being "about 90 days" and becomes a finish line they can see from day one.
Clear the folder for a lead source before you're handed leads from it. One large team requires turning 5 of your own real calls into 5-star calls before an agent touches a live Zillow Flex lead. Your $150 to $300 leads stop going to whoever's next in the rotation.
A dedicated ISA folder worked against the Non-Licensed ISA standard, with the compliance guardrails in play on every attempt. Clearing it earns the right to live-transfer instead of just book.
Clear the commission folder before taking listing appointments. Clear the expired folder before working expireds. Certify the skill the seat actually needs.
Live scores on price objections drifting down? That agent gets the price folder reassigned. Not a performance plan. A refresher aimed at the one thing that's slipping.
Share one call as a link and compete on it. Make it "anyone who hits a 4.5 this week is in," not winner-take-all, which the same three people win while everyone else quits by Wednesday.
You can see who did the reps. That changes everything.
You've told the team to practice. Everybody nodded. Six weeks later the numbers hadn't moved and you had no idea who actually did it. Now you can see every rep: attempts per agent, the score on each one, whether it climbed, and which folders are getting cleared.
Stop hoping that your team will practice more. Start monitoring the proof and celebrating the direct results.
One engine. Five tools that make you better on the phone.
Role Play is where the reps happen. Meet the rest of the engine crew.
Every call graded 1-5 the second it ends. What worked, what to fix.
ExploreRun the real call back, same buyer, same objections, until it's a 5.
ExploreYour in-person appointments, recorded and graded like every call.
ExploreA personal 1-on-1 built from your real calls, on a cadence that sticks.
ExploreYour selling style, read from your real calls. Not a quiz you took once.
ExploreEvery call on the team, turned into numbers you can run a meeting on.
ExploreHow AI role play works.
The things agents and team leaders ask before they try it.
Shilo rebuilds your real calls, with the actual buyer's tone, objections, and flow. Most tools hand you a generic persona, and once you've beaten it a few times you've memorized it rather than learned anything. Real calls beat simulated personas. Always.
As many as you need. Most of the improvement shows up somewhere between attempt 3 and attempt 7, so plan on running it more than twice.
On the same scale and against the same three categories as a live call, in about 10 to 30 seconds. You also get it side by side with the original call, so you can see exactly what changed.
No. Shilo suggests the role plays that will move your score the most, pulled from your own coaching. Need discovery work? You practice discovery.
They can see how many times you ran each role play and what you scored. That's how folders and graduation gates work. You see the same numbers and the same target they do, so there's no surprise in it.
Yes, and it's one of the most common uses. Set a target score on the folder for that lead source. One large team requires turning 5 of your own real calls into 5-star calls before an agent touches a live Zillow Flex lead.
Get the reps without the risk.
Practice the rough call on Shilo, not on your next lead. Run it back as many times as it takes, scored every time, until the words come easy.