Press Release: Shilo Launches Shilo Solo Agent

For Immediate Release

Shilo Launches Shilo Solo Agent, Bringing AI Sales Coaching to Individual Real Estate Agents for the First Time

After two years coaching top real estate teams, Shilo opens its platform to agents without a team behind them: self-serve signup, direct CRM connections built with its integration partners, call grading, role play, and a weekly 1:1 coaching session — starting at $49/month with a free 7-day trial

– Shilo, the AI conversation analysis platform for real estate teams, today launched Shilo Solo Agent, a self-serve plan that brings the company’s AI sales coaching to individual agents for the first time. Solo agents can now create their own account, connect their own CRM directly, and get graded calls, on-demand role play, and a weekly voice-to-voice 1:1 coaching session — without a team, a manager, or a sales call.

Until today, Shilo was available only to teams, whose account owners controlled the CRM access the platform depends on. Shilo spent the past year working with its CRM partners to build connections that let an individual agent link their own account without an admin, and redesigned onboarding so one person can go from signup to their first coaching session in a single sitting.

The Problem Shilo Solo Agent Solves

Agents who work outside a team structure get no feedback on the most important work they do: their conversations with leads and clients. No one reviews their calls, and the only signal they receive is whether a deal eventually closes — weeks or months after the conversation that decided it. 87% of real estate agents leave the profession within 5 years (NAR), and inconsistent call execution is a core driver.

Teams have historically addressed this with sales managers and coaching programs. Individual agents have had no equivalent — the coaching either didn’t exist, or came as generic scripts and advice disconnected from their actual conversations.

“Two years of coaching top teams taught us exactly what makes an agent better: feedback from their own calls, delivered while the conversation is still fresh, pointed at one specific improvement, with a safe place to practice it. There was never any reason that loop should only reach agents who happen to be on a team. It just wasn't technically possible for one agent to plug in alone. So we fixed that. Today, every agent can have a coach.”

– Justin Benson, CEO & Co-Founder, Shilo

How Shilo Solo Agent Works

Shilo Solo Agent runs the same coaching loop the company delivers to teams, scoped to a single agent:

  • Self-serve signup: Agents create their own account in minutes, with a free 7-day trial. No demo required.
  • A first session that’s personal: The agent’s first 1:1 with Shilo covers their market, their goals, and where they want to improve, so coaching is personalized from day one.
  • Role play, on demand: Every account comes loaded with example calls and role-play scenarios, so agents can practice objections and tough moments before connecting anything — including agents who don’t record their calls.
  • Every call graded: Once an agent connects a supported CRM, Shilo grades their real conversations on its 5-star standard with specific feedback and script suggestions.
  • Weekly 1:1 coaching: A recurring voice-to-voice coaching session built from the agent’s own calls, with a personal dashboard tracking objections, appointment set rates, and where conversations slip.
  • Direct CRM connections: Built with Shilo’s integration partners so an individual agent can link their own account — no team admin or account owner required.

Availability and Pricing

Shilo Solo Agent is available today at shilo.ai/pricing for $49/month, billed every 3 months, with a free 7-day trial and no long-term contract. Shilo Team, which adds team-wide visibility, admin and manager controls, a shared hours pool, and white-glove rollout, remains available via demo at shilo.ai/demo. A full product walkthrough of Shilo Solo Agent is available at shilo.ai/blog/introducing-shilo-solo-agent.

“Shilo Team is still the right answer for leaders who want consistent performance across a whole roster, and our investment there hasn't changed. Solo is for the agent who's been asking us the same question for two years: 'I'm not on a team — can I use this?' As of today, the answer is yes.”

– Justin Benson, CEO & Co-Founder, Shilo


Media Kit

Shilo logos, product screenshots, founder headshot, and brand guidelines are available for editorial use on request. Contact [email protected] for access.

About Shilo

Shilo is an AI conversation analysis platform that helps real estate and mortgage professionals see what’s actually happening on every call. The platform grades performance using a 1-5 star system, delivers per-call coaching with specific script replacements, runs autonomous 1:1 coaching sessions, automates CRM updates, and generates AI roleplay scenarios from real conversations. Shilo is available to teams and, with Shilo Solo Agent, to individual agents. It integrates with Follow Up Boss, Sierra Interactive, BoldTrail, Lofty, CINC, SureSend, and Bonzo, and offers an API-only version built for enterprise-level companies seeking extreme customization. Co-founded by Justin Benson, the company is based in Phoenix, Arizona.

Website: shilo.ai

Media Contact

Justin Benson
CEO & Co-Founder, Shilo
[email protected]

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