Press Release: Shilo Launches Signals
For Immediate Release
Shilo Launches Signals: The First AI Personality Assessment Built From Real Estate Agents’ Actual Call Recordings
New feature analyzes conversations to build DISC personality insights and generate individualized coaching recommendations for every agent, built on 21+ years of analyzed talk time
PHOENIX, AZ – March 31, 2026 – Shilo, the AI conversation analysis platform for real estate teams, today launched Signals, the first AI-powered personality assessment that builds DISC behavioral insights directly from agents’ call recordings. Unlike traditional DISC assessments that rely on self-reported questionnaires, Signals analyzes patterns across weeks and months of real conversations to surface each agent’s core motivators, fears, conflict style, and social orientation, then generates coaching recommendations tailored to how that individual actually communicates.
Every personality insight is cited back to specific calls with confidence scores, giving team leaders verifiable evidence behind each assessment.
The Problem Signals Solves
Real estate teams invest heavily in coaching programs, scripts, and training, but generally deliver the same coaching to every agent regardless of personality. 87% of real estate agents leave the profession within 5 years (NAR), and teams waste 40-60% of their lead investment due to inconsistent call execution. A core driver of both problems is coaching that doesn’t match how individual agents process information and take action.
Signals solves this at scale. It maps each agent’s strengths and personality, then turns that into specific advice for that individual, generated automatically from the conversations they’re already having every day.
Data Foundation
Signals runs on Shilo’s custom models, trained on more than 21 years of continuous talk time across 7,000+ real estate agents. The platform has processed over 3 million calls since its launch, establishing what the company describes as the largest dataset of analyzed real estate conversations in the industry.
“Transparency is core to who we are at Shilo because at a fundamental level it builds trust. We don’t suggest blind trust of AI, in the same way we usually wouldn’t suggest blind trust of another person without the historical backdrop that proves trust. Each signal is given a confidence score and backed by cited evidence from previous conversations you can click into and verify.”
– Justin Benson, CEO & Co-Founder, Shilo
How Signals Works
Signals automatically generates personality insights for each agent on the platform. No surveys or assessments to schedule. The system builds insights from calls agents are already making through their existing phone systems and CRM integrations.
Each Signals profile includes:
- DISC Personality Insights: Four-dimension behavioral assessment (Dominance, Influence, Steadiness, Conscientiousness) with spectrum bars showing where each agent falls on each trait
- About Me Narrative: A plain-language personality summary generated from call patterns
- Core Motivations and Fears: What drives each agent and what triggers resistance, with confidence scores
- Conflict Style and Social Orientation: How agents handle disagreements and build relationships
- Personalized Coaching Recommendations: Specific, actionable coaching advice tailored to the agent’s personality type
Recommendations go beyond generic advice. A sample recommendation from the platform: “As an SC, you excel in making sure details are sorted for your clients. However, with high D or I clients, you’re leading with process when they just want the fastest path to listed. Flip that order and save the details till the end.”
Insights aren’t static. As agents make more calls, Signals updates each assessment, confidence scores rise, and recommendations shift to what that agent can improve right now.
Availability
Signals is available immediately to all current Shilo customers at no additional cost. New customers can see Signals in action by booking a demo at shilo.ai/demo. A full product walkthrough is available at shilo.ai/blog/introducing-shilo-signals.
Media Kit
The following assets are available for editorial use. Click any thumbnail to download the full-resolution image.
Product Screenshots
Announcement Video
54-second product announcement (downloadable from YouTube): youtu.be/0mfXFET53IE
Brand Assets
Shilo logos, founder headshot, and brand guidelines available on request. Contact [email protected] for access.
About Shilo
Shilo is an AI conversation and people intelligence platform that helps real estate and mortgage teams see what’s actually happening in every conversation and understand the people having them. The platform determines conversation performance using a 1-5 star system, delivers per-call coaching with specific script replacements, creates agent specific and org level insights, automates CRM updates, and generates AI roleplay scenarios from real conversations. Shilo integrates with Follow Up Boss, Sierra Interactive, BoldTrail, Lofty, CINC, SureSend, and Bonzo, and offers an API-only version built for enterprise-level companies seeking extreme customization and custom models.
Website: shilo.ai
Media Contact
Justin Benson
CEO & Co-Founder, Shilo
[email protected]
