Santa Rosa-Petaluma migration, mapped
In 2022–23, 14,055 people moved into the Santa Rosa metro and 14,088 moved out, a net of −33. Yellow arcs are people arriving, blue arcs are people leaving. Hover a dot to see the corridor, or click through to compare.
The map couldn’t load. The numbers below still tell the story.
† IRS methodology change in this year’s files (see methodology)
What the flows say
- Biggest published corridors: San Francisco, CA leads both directions, with 4,644 people in and 2,438 out in 2022–23. The listed corridors cover about 71–78% of all flows; the totals count everyone.
- Trend: net outflow has eased over the last three years, from −2,386 in 2020–21 to −33 in 2022–23†.
Population · 2025
486,444
▲ 0.2% year over year · growing
Peak population · 2016
502,445
3.2% below the 2016 peak
Why the population is changing
- Growth driver: domestic migration added more people than anything else: +514 in 2025, ahead of births minus deaths (+50) and international migration (+474).
- Peak population: the high-water mark was 502,445 in 2016. The 2025 estimate of 486,444 is 3.2% below that.
Net income flow · 2022–23
+$138M
▲ $1.0B arrived · $892M left
Avg household income · movers
$112k in · $96k out
arrivals out-earn leavers by 17%
Santa Rosa wealth migration
- Money moved: households moving into the Santa Rosa metro in 2022–23 reported $1.0B in income (AGI). Households leaving took $892M with them, a net gain of $138M.
- Income gap: the average household moving in reported $112k of income, vs $96k for leavers. Arrivals out-earn leavers by 17%.
About the data
Corridors are IRS county-to-county migration flows added up into metro areas (2023 Census metro definitions; exemptions ≈ people). "Rest of" entries cover a state's counties outside any featured metro. The IRS hides corridors with fewer than 20 returns, so the lists here cover about 78% of inbound and 71% of outbound movers in 2022–23. The in, out, and net totals count everyone. Income figures are the total income (AGI) movers reported, from the complete county totals. Dollars are not adjusted for inflation, and household averages divide by the number of returns. Population figures are Census Bureau estimates; the peak covers records since 2000. Years marked † had a change in how the IRS built the files. Full details on the methodology page.
Download this data (CSV), free to use with attribution.
Every mover in Santa Rosa is a future client
Shilo's AI listens to your calls, grades them, and shows you where deals slip away, so your next call is sharper.
