Appleton migration, mapped
In 2022–23, 10,233 people moved into the Appleton metro and 9,574 moved out, a net of +659. Yellow arcs are people arriving, blue arcs are people leaving. Hover a dot to see the corridor, or click through to compare.
The map couldn’t load. The numbers below still tell the story.
† IRS methodology change in this year’s files (see methodology)
What the flows say
- Biggest published corridors: Oshkosh, WI leads both directions, with 2,726 people in and 2,647 out in 2022–23. The listed corridors cover about 66–68% of all flows; the totals count everyone.
- Trend: net inflow has held roughly steady over the last three years, from +737 in 2020–21 to +659 in 2022–23†.
Population · 2025
249,876
▲ 0.5% year over year · growing
Peak population
249,876
highest in the series shown (since 2000)
Why the population is changing
- Growth driver: domestic migration added more people than anything else: +769 in 2025, ahead of births minus deaths (+371) and international migration (+173).
- Peak population: the 2025 estimate of 249,876 is the highest on record, in data going back to 2000.
Net income flow · 2022–23
−$54M
▼ $398M arrived · $451M left
Avg household income · movers
$62k in · $73k out
leavers out-earn arrivals by 18%
Appleton wealth migration
- Money moved: households moving into the Appleton metro in 2022–23 reported $398M in income (AGI). Households leaving took $451M with them, a net loss of $54M.
- Income gap: the average household moving in reported $62k of income, vs $73k for leavers. Leavers out-earn arrivals by 18%.
About the data
Corridors are IRS county-to-county migration flows added up into metro areas (2023 Census metro definitions; exemptions ≈ people). "Rest of" entries cover a state's counties outside any featured metro. The IRS hides corridors with fewer than 20 returns, so the lists here cover about 66% of inbound and 68% of outbound movers in 2022–23. The in, out, and net totals count everyone. Income figures are the total income (AGI) movers reported, from the complete county totals. Dollars are not adjusted for inflation, and household averages divide by the number of returns. Population figures are Census Bureau estimates; the peak covers records since 2000. Years marked † had a change in how the IRS built the files. Full details on the methodology page.
Download this data (CSV), free to use with attribution.
Every mover in Appleton is a future client
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