Wisconsin migration, mapped
In 2022–23, 89,800 people moved into Wisconsin and 87,047 moved out, a net of +2,753. Drag the year slider to watch the trend, hover any state to see the corridor, or click through to explore it.
The map couldn’t load. The numbers below still tell the story.
† IRS methodology change in this year’s files (see methodology)
What the flows say
- Biggest corridors: Illinois leads both directions, with 17,253 people in and 11,973 out in 2022–23.
- Trend: net flow has reversed from loss to gain over the last three years, from −587 in 2020–21 to +2,753 in 2022–23†.
Population · 2025
5,972,787
▲ 0.3% year over year · growing
Peak population
5,972,787
highest in the series shown (since 1910)
Why the population is changing
- Growth driver: growth is led by international migration (+7,260); domestic migration added +6,984 in 2025.
- Peak population: the 2025 estimate of 5,972,787 is the highest on record, in data going back to 1910.
Net income flow · 2022–23
−$76M
▼ $4.1B arrived · $4.2B left
Avg household income · movers
$72k in · $74k out
similar incomes both directions
Wisconsin wealth migration
- Money moved: households moving into Wisconsin in 2022–23 reported $4.1B in income (AGI). Households leaving took $4.2B with them, a net loss of $76M.
- Income gap: the average household moving in reported $72k of income, vs $74k for leavers. Arriving and leaving households report similar incomes.
Drill into a metro
IRS data goes deeper than states. Pick a metro to see its own corridors.
- Milwaukee 1,575,010 people
- Madison 709,685 people
- Green Bay 336,756 people
- Appleton 249,876 people
- Racine 198,919 people
- Eau Claire 176,647 people
- Oshkosh 174,218 people
- La Crosse 171,182 people
- Kenosha 168,448 people
- Janesville 166,472 people
- Wausau 139,432 people
- Sheboygan 118,047 people
- Fond du Lac 104,669 people
About the data
Migration figures come from the official IRS state-to-state files (exemptions ≈ people). Population figures are Census Bureau estimates, and the peak checks every census back to 1910. Income figures are the total income (AGI) movers reported in the same IRS files. Dollars are not adjusted for inflation, and household averages divide by the number of returns. Years marked † had a change in how the IRS built the files. Full details, caveats, and a suggested citation on the methodology page.
Download this data (CSV), free to use with attribution.
Every year, thousands of people move to Wisconsin
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